18 women-owned businesses 6 L.A. County Communities 143 miles between the participants... ONE event FOUR DAYS all in the name of community, education and the fiber arts industry... This is the L.A. County Yarn Crawl.

This event goes in my history books for being the first client in PR whereby it involved promoting ONE event in 18 SEPARATE RETAIL SMALL BUSINESS LOCATIONS as opposed to everything under one roof convention center or event venue.

I had to educate media and explain simply "It's like a bar crawl, but instead of bars, it's all about YARN!"

What? Yes. My heart loved the idea of community, connection, education creativity all rolled into one yarn ball of an event that brought generations of people together. Students have better memory retention, using their right-brain, improving left-brain function for tests/studies.

I desired to help this event overcome a stereotype of age/generation, bringing to light the new generation of crafting creatives, uniting several generations of their family together woven by one crocheted tapestry.

For the first-time in Media Monster PR history I had a client who had to postpone

a live event (COVID-19)

"Just In Time" - a One-Night-Only Cabaret by Entertainment Reporter, Author, Marathon Runner, multi-hyphenate Nelson Aspen - June 18, 2018.

While this event was my first cabaret it most certainly wasn't my first time working as Nelson's publicist. He's a renaissance client - juggling multiple talents simultaneously in his lifetime.

Promoting his premiere treadmill book club at the Meridien Sports Club of Los Angeles for the Brains & Brawn workout a.k.a. "The Virtual Hike" was ahead of its time in the 90s. It literrally merged both right and left brain hemispheres together in a mind-body workout.

Promoting my own authors here was not just a bonus perk merging my clientele together, it would segue nicely to later promoting Nelson's first book, Let's Dish Up A Dinner Party Cook Book in 2004 - We secured US Weekly & Redbook and even political discussion with the book via radio coverage with actress Alison Arngrim. This dynamo client is one of my most diversified.

2011-2016 - I worked 12 months consecutively every year for the duration of their existence under original ownership which then sold off the entity. For this client, I secured Broadcast & Print Media ($1M) Sponsorships with KRTH 101, Radio Disney, Jack-FM, OC Weekly, OC Today, Pennysaver, LIVE OC, Playlist 92.7 FM. I developed Corporate Sponsorships and $250,000 in cash and prizes from Keurig, Chevrolet, Honda, Smart Cars, Lakeshore Learning, Farrells, El Torito,, Medieval Times, Gretsch Guitar, Who Song & Larry's, General Mills, Chrysler Jeep, Diamond Resorts International, Expedia Cruiseship Centers, and many others. I shot & edited the spring concert video .There are archived press releases I wrote for Accordion Festival and others... too many to link here.

LIVE EVENTS included Valentine's Celebration, St. Patrick's Day/Earth Day Green Festival, Easter, Spring Concert Series, Battle of the Bluesharps & Brews Weekend, Rockabilly Weekend, Woodstock Weekend, Elvis Festival, Big Squeeze Accordion Festival & Octoberfest, Fall Concert Series & Beer Harvest event, Halloween, Pet Days (adoption), Health & Wellness Festival and Veteran's Day, & Holiday w/Santa events.

2012-2013 - I had the great honor of being the publicist for late Actress-Author-Singer-Cancer-Survivor, Lou Gideon. She and I met on a driveway in 1994 - when she was s singer and I was music producer and publicist in Los Angeles. The only actress to ever call Jerry Seinfeld, "Jerome" in the sitcom and best-known for Nickelodeon's Secret World of Alex Mack it was in her cancer battle (which sadly she lost) - I helped brand her as a "Wrap Artist" for both her instructional video and her fashion book: That's a Wrap! 29 Easy and Elegant Head Wrapping Styles for the Tress-less Chemo Babe and her cancer journey.
It was both an honor and a privilege to work with her in her 'final chapter' of life, promoting her work and her book.

Lou would not be the only breast cancer client I would have. I had the great honor to help The Group Room's late Selma Schimmel with her first press releases for North America's first-ever cancer radio talk show worked with Olivia Newton-John three times for Susan G. Komen events and have worked with a variety of entertainment events throughout my 35 year career with SG Komen as a charity benefactor in honor of my mother's battle with breast cancer.

1997-2011 -- I had a glorious 14-year publicity run with the woman I branded as the triple "A" lister Actress-Author-Activist, Mimi Kennedy. I became her publicist for five full seasons of ABC-TV's Dharma & Greg promoted her 1996 memoir "Taken to the Stage: The Education of an Actress" which we promoted on hundreds of radio shows and on TV's Hollywood Squares, Politically Incorrect, Donny & Marie, Cybill, E!, and countless programs. Aside from helping help create her very first-ever website in the late 90s, I additionally promoted her activism and charity work for victims of the Santa Monica Farmer's Market crash to the Anklosing Spondylitis Walk and hundreds of other events to her work as Progressive Democrats of America's Advisory Board Chair from 2004-2011.

Other events include Back Stage Actorfest

'returning to the stage' education.

From eco-green initiatives and her work in the film "Erin Brockovich" to covering the Environmental Media Awards - I enjoyed working with Mimi's PR coverage for the wide-spectrum array of interests that we connected with in our soul sisterhood of mutual leadership goals.

Also in later years, I became her beta reader for her novel "After The Hollygreen Ball" producing a book trailer to pitch editors.
We ended our run after Woody Allen's "Midnight in Paris" and she now is known as "Marjorie" on CBS' "Mom."

1986-1998 -- My relationship with this station is 12 years-long. First promoting its iconic morning man Rick Dees dressed as Elvis on the Wally George Show when I worked at Pat Boone's KDOC-TV 56 station where the show aired to working with the entity 1988-1998 a full-decade doing broadcast media relations for promotions at the OC Fair with Commander Chuck to working at KIIS-FM as the first paid Promotions Assistant in 1992-1994 - where I covered everything from Elton John's concert at the Great Western Forum to KIIS & Unite Concert Benefit for Elizabeth Glazier's Pediatric A.I.D.S. Foundation raising $131,500 to doing voiceovers for the morning show to later becoming the music producer of KIIS-FM Jingles when I worked at Who Did That Music to being the Publicist for 102.7 KIIS-FM's inaugural 1998 Wango Tango Concert to benefit L.A. Breast Cancer Alliance. We also had the first "live stream" media concert interview in history (on dial-up).

This was not all. I was publicist for the first $1 Million Dollars ever to be given away in the HISTORY of radio broadcasting and for the Gannett-Jacor acquisition of Premiere Radio Networks inclusive of The John & Ken Show Entertainment Tonight on the Radio The Dr. Laura Schlessinger Show and her appearance on Oprah The Jim Rome Show and After Midnite with Blair Garner.
I did PR for the launch of Indie 103.1 FM and later actually promoted PR clients on KIIS as well as filled in as co-host on After Midnite and Boot Scoot'n Party n' Nights - all prior to Clearchannel/I Heart Media acquisition.

2003-2004 - Prior to taking Computer Forensics International on as a client, I was no stranger to technology PR. Aside from utilizing the Internet since the early 90s on dial-up as grassroots guerilla marketing for social media (back on Friendster) posting press releases for various Film & Music Festivals (16 in all) in chatroom boards and securing media from the early inception of digital newswires and publications.
My first 'digital' client was for Hewlett Packard's Jornada 545 Pocket PC in 2000 promoting my entertainment client as the first-ever mobile streaming digitally produced on-demand soap opera with puppets.

Next came my client Computer Forensics International. We covered the spectrum of B2B and B2C awareness of HR Managers , personal hard drive privacy and also the medical industry's privacy laws. We received PR mentions by Kurt the Cyber Guy on KTLA to coverage on Telemundo.

Education, awareness and the impact of creating visibility for subject matter that crosses the spectrum of business and consumer industries is something as a publicist and marketer enjoy doing.

My tech clientele has continued covering everything from the largest data center in Southern California to writing B2B coverage of the Mobile Summit and helping small businesses gravitate toward innovative ways to utilize technology.

2008 - There was no Blue Apron, there was no Hello Fresh, but my inner-chef and foodie enthusiasm was thrilled to be taking on one of San Francisco's Top 5 chefs, Chef Traci Higgins with her double-helping of businesses DINING IN (a personal chef service existing since 2003 ) and LILAH BELLE'S - Healthy Meals for the Taking.

Healthy, fresh, perfectly mapped out meals was not mainstream-to-your-door and neither was a service to have fully-prepared gourmet healthy options to pick-up-and-go. We celebrated her 5th anniversary new environmentally conscious kitchen. to the launch of Lilah Belle's.
From her appearances at local Farmer's Markets to Williams Sonoma and participating in local events with dining and movies outdoors to special fairs and festivals - we were able to cover a lot of food ground, while educating and inspiring people to eat healthy on the run and eat healthy at home DINING IN.

Chef Traci is just one of many food clients I have had as a publicist and marketer. I've covered the buffet of caterers, party planners, and food products including Party Charlie, Adeline's Gourmet Foods to Grandpa Po's Originals (formerly Nutra Nuts), working Natural Foods Expo West and many more, securing national coverage, both B2B and B2C food publications.