FREELANCE WRITING FOR
A DISTINCTIVE STYLE MAGAZINE
By Stacey Kumagai
ISSUE #15 - A DISTINCTIVE STYLE
ALEX ELMAN WINE STORY: A Feast For The Senses:
(FLIP TO PAGE 48)
THE ART OF TRANSFORMATION WITH ERIC GROHE
(FLIP TO PAGE 57)
LIFE, DEATH, LOVE, WAR: A picture paints a thousand
words for Jayel Aheram (FLIP
TO PAGE 80)
ISSUE #16- A DISTINCTIVE STYLE
THE SOUND OF FREEDOM: An international journey of
music creation (FLIP TO PAGE 6)
THE ARTIST IS ALIVE IN ALL OF US (FLIP TO PAGE
THE MIGHTY PEN, SWORD AND SOUL
By Stacey Kumagai
Words. They are powerful tools. Sadly, a lot of
people have not realized the true power of what
words can do. Words can...
* Facilitate change
* Foster growth
* Support and inspire
* Create and motivate
* Breed understanding
* Share love
* Express ideas
* Educate masses
* Exorcise soulful artistry
* Exercise the mind
* Enlighten the spirit
* Affirm feelings
* Rally community
* Invite new opportunities
* Generate a sense of wonder
* Take one on an adventure
* Wrap one in comfort
If you examine today the many ways people
choose to use their words, beit 140 characters
on Twitter or 40,000 words a day by rambling
every thought or emotion - we have a choice in
how we choose to express ourselves.
We can also sift and cut through nonsense very
easily by examining the words as just words vs.
actual intention of what those words were to
trying to communicate.
Reading through the lines is sometimes more
powerful than the written words. Hearing
emotion and cerebral thought is often more
powerful than just hearing someone talk... it
involves actual listening. There is a difference.
Whether you are a communicator of many words;
or a communicator of just a few - the message
can vary based on the soul communication that
is conveyed in organic truth. And this is the
ultimate solution to miscommunication.
Have you ever stopped to wonder and ask
yourself what your truth is?
Let me ask you directly....
What is your truth?
Are you honoring your truth?
Do you trust your truth?
How are you communicating your truth?
Is your own personal message truthful?
How do you know?
We speak 20,000-50,000 words a day - just
naturally going through life, being ourselves.
If we stop to ask ourselves what it is that we are
saying vs. what it is that we are feeling vs. what
it is that we are thinking --- do we find conflict
between the head, the heart, the soul with the
words we choose to use on any given day?
Do they reflect truly who we are...
the REAL BEING... the one that is here on this
planet for a purpose for a reason, to do
something that matters and be the person we
Conformity is not honoring our individuality.
Nor is it embracing our uniqueness.
But in order to address this, we must
come to a place of truth - and true acceptance.
And once we land here, we can examine our
WORD, OUR MESSAGE, OUR MEANING, OUR
Think it out.
Feel it out.
Before you word it out....
You will soon discover the miraculous glory of
what your word means for real vs. what you
intended for it to mean.
Clarity is everything.
Miscommunication can be avoided not just by
the words we express ourselves but how we
interact with other beings in what we listen to
and what we truly hear.
If we do both authentically - we step out of our
comfort zones for the ultimate clear
communication. If this resonates with you - you
just may say.... WORD.
Copyright © Media Monster
Productions Entertainment Media
VISION * AWARENESS * IMPACT
By Stacey Kumagai
Vision, Awareness and Impact. These are not just the
words which are the backbone of Media Monster
Communications, Inc.... they are the mission behind
creating a campaign for YOU and YOUR BUSINESS.
But how do YOU define these three terms as they
apply to you? First let's examine What PR is and ISN'T.
ADVERTISING is paid for. It is visibility that is bought.
ADVERTORIAL is a hybrid blend of advertising made
to look like PR coverage, but it is not a real story in
the sense it is being conducted as a real interview
from an objective place. It is pre-manufactured
branding in PR words, paid for like ADVERTISING and
placed strategically to confuse the reader into
thinking it is journalism.
PUBLIC RELATIONS is your community outreach. It is
NOT sales. It is a story that is promoted to editors
and news media for coverage to bring about
awareness to your product, service, talent or
business. It can create awareness to trigger sales,
but it is still NOT sales.
MEDIA RELATIONS is like public relations, however it
is a campaign to bring your vision to the media to
introduce them to your brand, product, service or
talent. This is done to establish a relationship of
integrity and credibility. It does not matter if the
publicist is BFFs with media - that won't get you
covered. Bottom-ine, media has to trust enough in
what story you are sharing to align with their vision to
tell the story they want to tell and engage their
audience. In turn, credibility is established over time
if there is continuity, reliability and consistency.
PROMOTIONS is not to be confused with any of the
above. Promotions can be identified differently
depending on the industry and can often expand into
other areas of cross-promotions, alliances and
partnerships, contests, business development and
yes, even trickle into the arena of sales. But it is still
not sales. It is a sales tool.
MARKETING is a misunderstood word. Does it
combine trace elements of the above? Yes. But it is
not to be confused solely as any one of these, rather
an integrated campaign recipe for a variety of tactics
utilized for strategy and building growth. It is still not
sales, nor is it to be thought of as one kind of sales
tool. It is an entire tool kit which can change with
BUSINESS DEVELOPMENT can be part of sales
strategies, and there can be sales techniques
embedded in a business plan for growth, to build
momentum. Business development can combine
promotions, PR, Marketing, Advertising, etc. in
various ratios to expand a company or brand.
Though all alone, it is still not sales.
SALES ... what the heck is this? This is tricky because
in today's market, you have to combine pieces of all
of the above - but it is imperative not to forget that if
you have no vision, no matter what you are selling,
you cannot create awareness in order to make an
impact. Sales is for getting people to take action,
while all of the other things we talked about are to
create a reaction to prompt action... and hopefully
take that call to action - which IS sales.
COMMUNITY OUTREACH combines all of the above
and requires said buffet to be successful, because in
today's market, you just never know which
'impression' was successful (advertising, marketing,
PR, promotions, business development, partnership
or contest, or persistent sales - direct or point of sale
or relationship building). Community Outreach also
provides you with vision and awareness with an
opportunity to create an impact.